The Captain

James Dean

James was born & raised in White Bear Lake, Minnesota and has lived in Tampa, Florida for almost 10 years. His passions include wake boarding, sailing, swimming and attempting to fish. When he's not getting sunburnt, you can usually find him relaxing with a cold beer - enjoying Florida's endless summer!

Our Course

Buried Treasure

Maybe we're not exactly pirates, but we are always on the lookout for the coolest new gear, the latest news and anything else we think you'll enjoy. We stay up-to-date on the top products, manufacturers and marine organizations to share it with you.

All Hands On Deck

Water unites all of us on a deep level. Our dream is to connect as a greater community of people who share the same passion for our beautiful oceans, lakes and rivers.

Change The Tides

We believe in doing what is right, not what is easiest. Join us in our mission to educate, motivate and take action to reduce our environmental impact to our precious waterways. A portion of the proceeds from every purchase directly supports the world's leading conservation initiatives.

Change The Tides